The Project Iris Snacks, a legacy brand with over 50 years of history in producing premium Greek snacks, required a visual modernization to match their recently updated production facilities. Our objective was to design a comprehensive brand ecosystem—spanning from print collateral to digital presence—that honors their traditional heritage while appealing to a contemporary commercial market.

The Challenge In the highly competitive Fast-Moving Consumer Goods (FMCG) sector, a brand must visually “pop” while communicating trust and quality. The challenge was to bridge the gap between their historic, family-recipe roots and a modern, vibrant retail aesthetic, ensuring consistency across various touchpoints including business cards, product catalogues, and online platforms.

The Solution We developed a dynamic visual identity utilizing bold, appetizing color palettes and clean typography. By integrating high-quality product photography into structured, engaging editorial layouts for their commercial catalogues, and extending this cohesive aesthetic to their web presence, we delivered a revitalized brand image that highlights product freshness and drives both B2B and B2C engagement.