The Project Akasis is a distinguished name in the furniture and outdoor living sector, boasting over 30 years of industry expertise. They entrusted BLADEadv with a comprehensive 360-degree brand refresh. Our objective was to modernize their visual communication across all touchpoints, from high-end print catalogues to a fully optimized e-commerce platform.

The Challenge The core challenge when rebranding a legacy company is striking the perfect balance between honoring its established heritage and projecting a modern, forward-thinking image. Furthermore, the furniture sector requires an incredibly tactile and visual approach; we needed to translate the physical quality of their products into both immersive editorial print materials and a seamless digital shopping experience.

The Solution We developed a refined brand identity characterized by elegant typography and an earthy, sophisticated art direction. Through professional product photography, we captured the essence of their collections, structuring this visual content into beautifully designed commercial catalogues. Simultaneously, we translated this premium aesthetic into a custom, user-friendly e-shop, providing continuous design and maintenance to ensure a cohesive, top-tier customer journey from print to screen.