The Project Viometale, a leading Greek manufacturer of premium architectural hardware and knobs since 1974, entrusted BLADEadv with the complete visual overhaul of their commercial presentation. Our objective was to execute specialized product photography and design their comprehensive trade catalogues to elevate their B2B and B2C communications.

The Challenge Presenting architectural hardware requires an extreme level of precision. Photographing metallic surfaces is notoriously complex due to harsh reflections and the need to accurately capture subtle textures and finishes (e.g., matte, brushed, polished). Furthermore, the catalogue design had to meticulously organize dense technical data, dimensions, and product variations, while maintaining a sophisticated, high-end aesthetic that appeals to interior designers and architects.

The Solution We directed and executed specialized product photography that flawlessly captured the premium quality, intricate details, and true metallic finishes of Viometale’s collections. We then integrated these high-end visuals into a clean, structured, and modern editorial layout. The resulting trade catalogues serve a dual purpose: they are highly functional technical tools for B2B partners, and elegant lookbooks that inspire design professionals.